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Media Kits: Then vs. Now

Media Kits: Then vs. Now

Whether you are an influencer, musician, artist, writer, or even manage a brand, you know the importance of a media kit. Your media kit, also known as a press kit or EPK (electronic press kit), is an essential tool for marketing your brand to the media and potential clients. It can include data about you, your company, pricing, press, and other critical information.

In a digital age where many individuals and businesses count on their website and Google search to provide information to the world, a media kit is still a critical component to growing your brand, business, following, or reputation. And, when a reporter, blogger, or potential client wants to know more, having a professional media kit can make the difference between earning that next brand deal, interview, or campaign.

In the past, some ignored this critical marketing piece because it was too difficult or time-consuming to put together. Media kits used to be created by hand; working with software like Photoshop, InDesign, and Canva or hiring a freelancer and paying them to do the work for you. Hours of tedious work or the expense of paying someone often meant your press kit would never become entirely accurate due to the fact it would always need to be updated or it would actually never be completed.

A company called MediaKits has solved this problem. MediaKits provides a simple and easy to use platform for influencers, bloggers, and musicians to create a custom media kit online with real-time data and analytics.

Instead of starting from scratch, mediakits.com plugs directly into the APIs of your social media accounts and makes the creation process seamless. Even better, the connection to your social media presence means that your media kit will always have the latest data and information. In addition, your EPK is entirely customizable and can be accessed on the web or downloaded and shared as a PDF.

Learn more and take the time and hassle out of creating a media kit at mediakits.com.

mor

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There are as many different experiences of the past year as there are humans on earth. And there are about as many reactions to the endless headlines about companies.

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There are as many different experiences of the past year as there are humans on earth. And there are about as many reactions to the endless headlines about companies.

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