December 5, 2021

What is a Media Kit

Resources and insights from industry professionals, influencers, and the MediaKits team.
Kieran O'Brien
Kieran O'Brien
Dec 5, 2021

What is a Digital Media Kit and What Should it Contain?

If you are an influencer, blogger or musician who is looking to make your mark in the industry today, providing real-time statistics about your personal brand is key. Nine times out of ten, when meeting with a potential sponsor or partner, he or she will ask you for up-to-date analytics about your overall reach, average engagement rates and the primary platforms on which you operate – including accurate subscriber data. If you cannot provide this information immediately and accurately – it could mean a sea of lost opportunities for you and your brand. This is why possessing an effective digital media kit is crucial for your success.

What is a media kit?

A media kit contains important information about your brand, blog or style of music. They are often provided to journalists to help them write stories about you – or to potential partners or record companies whose business you are trying to court. A media kit should be an aesthetically pleasing, one-stop-shop for all vital information about you and your brand.

In the past, media kits were presented in a cardboard folder and contained printed press releases, bios and glossy photographs. Today - thanks to the power of technology - most media kits contain many of these same items, but in a PDF format that can be downloaded from your personal website or attached to an email.

Most contemporary media kits are created using software like Canva or Photoshop and are static in nature. While they often look slick, the information contained within them can be inaccurate, because individual statistics - such as subscriber data - changes so rapidly. This is a big problem for contemporary influencers or aspiring musicians who are seeking to secure partnerships and record deals by providing their most updated and accurate analytics.

Why use

With the rise of social media and the ever-changing pace of the entertainment industry, today’s most successful influencers, bloggers and musicians clearly require something better – a tool that allows you to create an up-to-date, customized and aesthetically pleasing media kit with real-time data that effectively communicates who you are and the brand you represent. This is why a fully digital media kit - like the one you can create for FREE on – is so necessary for your success.

What should your digital media kit contain? provides a simple and easy-to-use platform for influencers, bloggers and musicians to create custom media kits online, with real-time data and analytics.

When creating a media kit on our platform, you will be able to include:
1) Your contact details
2) A succinct bio (up to 250 words) describing who you are and what you do
3) High resolution images that potential partners/sponsors can easily download
4) Real-time overall reach statistics, including Total Fans, Primary Platform, Average Engagement Rate, Gender Distribution, Age Distribution, and Top Countries
5) Platform Overview (with data verified by including videos and social media posts

Monetization is key

For bloggers, influencers and musicians who want to achieve success in the industry today - monetization is key. In order to get paid, you need to pitch yourself successfully…and having a fully customizable and updated digital media kit that effectively communicates who you are and the power of your personal brand is best way to secure lucrative partnerships, sponsorships and record deals.

To learn more about and to start designing your first media kit FOR FREE, please